Anche quest’anno Eni è stata Main Partner di Videocittà 2023, manifestazione di portata internazionale che a ogni edizione esplora e promuove le diverse forme creative di comunicazione audiovisiva, basate su tecnologie digitali avanzate del settore, proponendo immaginari sempre più innovativi e proiettati nel futuro.
Eni e Videocittà hanno percorso insieme il tema della transizione energetica, come processo di cambiamento, con una nuova narrativa che ha avuto come focus la Terra.
Quest'anno il festival si è svolto nel contesto architettonico del Gazometro Ostiense di Eni, simbolo dell’archeologia industriale urbana e attuale polo dell’innovazione e della sostenibilità. In questa occasione è stato oggetto di reinterpretazione, accogliendo “Mater Terrae”, un’installazione site specific di Sila Sveta con la musica originale di Mace, prodotta da Eni e curata da Videocittà. L'installazione ha portato il pubblico in una nuova immersione esperienziale.
Mater Terrae ha voluto essere un grande omaggio alla Terra e a tutti gli elementi madre del pianeta, partendo dal magma ardente nel suo nucleo, passando per l’acqua, elemento primario e risorsa vitale, che ne domina gran parte, per l’aria e per gli esseri viventi che la popolano.
Un'installazione immersiva, il cui intento è stato quello di rapire il pubblico con i suoi 3000 mq di proiezione, attraverso un dialogo stretto con le musiche originali del produttore e compositore Mace, musicista e produttore italiano, autore di grandi successi musicali degli ultimi anni.
I contenuti video, composti da un mix di immagini reali e digitali, hanno accompagnato gli spettatori in un viaggiovirtuale, dal centro della Terra all'immensità dell’Universo, con una sonorizzazione spazializzante, il cui scopo era quello di amplificare le emozioni offerte dal percorso multisensoriale.
Il festival Videocittà è una piattaforma aperta e innovativa capace di attirare le eccellenze dell’audiovisivo e affrontare temi chiave della contemporaneità. La rassegna ha ospitato centinaia di eventi, AV performance, installazioni multimediali, videomapping (come l’opera Paradoxa sul Palazzo Eni all’Eur) e videoarte, mostre, conferenze e proiezioni, con la presenza di ospiti nazionali e internazionali, come Francesca Michielin, AES+F, Sevdaliza e tanti altri.
Videocittà arriva al Gazometro di Roma Ostiense dopo aver toccato spazi diversi della città: suggestive piazze del centro storico, sedi istituzionali, gallerie e musei come il Museo Maxxi, riconvertiti alla cultura e all’intrattenimento come l’ex caserma di via Guido Reni e l’ex dogana di San Lorenzo. Un’edizione dopo l’altra, il filo conduttore della rassegna resta la capacità di accompagnare il pubblico in un viaggio di trasformazione e innovazione.
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