La nuova ricerca di Lundquist posiziona Eni nella fascia più alta, riconoscendo il racconto di un impegno concreto, strutturato e credibile in fatto di sostenibilità.
La comunicazione per un futuro responsabile
Attraverso la sua comunicazione Eni costruisce quotidianamente uno storytelling interessante, arricchendo i contenuti di storie, articoli e video che raccontano che cos’è la sostenibilità per l’azienda. Un’attenzione continua, fotografia trasparente di ciò che succede oggi, con uno sguardo sempre attento al mondo di domani.
Eni, agire oggi per il nostro domani
La principale sfida per Eni è garantire l’accesso alle risorse energetiche in maniera efficiente e sostenibile per tutti, contrastando il cambiamento climatico: per farlo sappiamo che è importante utilizzare tutti gli strumenti a nostra disposizione e la comunicazione è di sicuro tra i più importanti per raggiungere i nostri obiettivi. Diamo voce ai nostri stakeholder attraverso storie, approfondimenti non solo su temi ambientali, ma anche su innovazione ed evoluzione del business. Nella classifica, Eni si distingue per il modo concreto e chiaro con cui affronta i temi rilevanti di sostenibilità e per l’approccio attento agli utenti dei canali digitali. Per questo si posiziona al livello “Gold class”.
La ricerca. future: il contesto alla base del metodo
Dopo sette anni la ricerca in tema di sostenibilità di Lundquist CSR Online Awards, si trasforma e diventa .future, aprendosi alle evoluzioni di scenario e alle sfide globali. La nuova ricerca rilancia la prospettiva verso il futuro e il cambiamento: radicata nelle reali esigenze degli stakeholder, valuta la capacità di raccontare un impegno concreto, strutturato e credibile in termini di sostenibilità. James Osborne, partner e responsabile di sostenibilità in Lundquist, ha commentato: “La nostra ricerca è necessariamente sfidante perché riflette l’urgenza del contesto ambientale e sociale, un contesto in cui le imprese sono chiamate a dare risposte concrete e convincenti e a trasmettere una visione futura sui temi che le riguardano. Man mano che la sostenibilità diventa più integrata nel business e nei processi di innovazione e di trasformazione, anche la sua comunicazione evolve per essere più dinamica, interconnessa e strategica”.
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