Eni, dal 2021, è partner di BAM - Biblioteca degli Alberi Milano, un progetto della Fondazione Riccardo Catella che promuove la cultura dello sviluppo sostenibile del territorio e contribuisce a migliorare la qualità della vita in città. Il nostro sostegno alle iniziative culturali di BAM si concentra, in particolare, nelle attività di comunicazione e di divulgazione sui temi della sostenibilità e della biodiversità.
Il 19 marzo si è consolidata la collaborazione tra EnieBAM con la partecipazione al primo BAM Season Day dell’anno: Arriva la Primavera! la festa che celebra il cambio delle stagioni nel giardino botanico contemporaneo di Porta Nuova a Milano. Abbiamo celebrato l’arrivo della primavera con attività culturali all’aria aperta con gruppi di amici, singoli e famiglie e testimoniato l’impegno dell’azienda a raggiungere le zero emissioni nette entro il 2050. A questo obiettivo contribuisce Eni Sustainable Mobility, la nuova società dedicata a individuare le soluzioni migliori per una mobilità più sostenibile: tra queste, il car sharing Enjoy.
Eni è stata presente alla Festa di Primavera con un’attività ludica di intrattenimento, ispirata al concept della campagna Enjoy Share the fun, play electric. Sono stati realizzati e utilizzati i classici giochi da tavolo, di grandi dimensioni, resi disponibili per tutto il giorno ai visitatori del parco. Insieme ai giochi è stata esposta la Enjoy elettrica, la nuova city car entrata a far parte della flotta del car sharing di Eni Sustainable Mobility.
Sempre nella giornata, Eni e BAM hanno organizzato il talk di approfondimento BAM meets Enjoy, dedicato alle soluzioni che rendono la mobilità in ambito urbano più sostenibile. La conversazione è stata moderata da Francesca Colombo, Direttore Generale Culturale BAM. Per Eni Sustainable Mobility sono intervenuti Massimo Rovatti, Responsabile Smart Mobility, ed Eleonora Venditti, Car Sharing Operation Specialist. Alla discussione si sono aggiunte le voci di Valentino Sevino, Direttore dell’AMAT, e di Maria Chiara Pastore, Ricercatrice e Adjunct Professor del Dipartimento di Architettura e Studi Urbani del Politecnico di Milano. L’incontro, inoltre, è stato accompagnato dalla lettura, a cura dell’attore Matteo De Mojana, dei testi tratti dalla Città del futuro di Italo Calvino.
Già due anni fa la partnership tra Eni e BAM era stata celebrata con Into the Woods – Parole, immagini e musica, il talk organizzato nell’ambito di BAM 4 CLIMATE, la giornata dedicata al cambiamento climatico in vista della COP 26 del novembre 2021 a Glasgow. Una serie di momenti formativi alternati a performance artistiche, dibattiti con esperti e laboratori per adulti e bambini. Una performance multi-linguaggio sull’importanza delle foreste e del loro ruolo nel contrasto al cambiamento climatico. Durante il talk divulgativo, Andrea Marsanich, responsabile Forestry e Iniziative REDD+di Eni, ha avuto modo di confrontarsi con Danae Maniatis, consulente indipendente esperta di clima, sostenibilità e forestry. Il tutto è stato accompagnato dal live sketching del visual artist Francesco Poroli e dalle musiche del pianista Luigi Palombi.
Leggi anche sul nostro impegno per la mobilità sostenibile
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