San Donato Milanese, 18 May 2012 - For the second year running, Eni is to support the Drama School of the Piccolo Teatro in Milan, thus consolidating its partnership with the theatre. The school was founded by Giorgio Strehler in 1987 and is currently directed by Luca Ronconi. It is an institution that has trained some of the most accomplished theatre and film actors on the Italian and international acting scene.
This partnership falls under Eni's new communication strategy, launched in 2010, which is aimed at promoting talented young people by collaborating with them in diverse communication opportunities, ranging from commercials, billboards or simple brochures to great artistic performances.
This represents a return to basics and to the legacy left by Eni's founder, Enrico Mattei, who was the first to realise the importance of young people in expressing the company's values. Indeed, Mattei chose to place the story of Eni's aspirations in the hands of young artists such as Bernard Bertolucci and Ettore Scola, at that time still unknown, who contributed with their creativity to raise awareness of Eni around the world.
Today, Eni's strategies go right back to the beginning, where the talents of tomorrow take their first steps: in the classrooms of a school as prestigious as that of the Piccolo Teatro in Milan. Founded in 1947, the Piccolo has broken Italian national boundaries, becoming an interdisciplinary cultural hub on a European level.
In line with the school's philosophy, the students of the Piccolo have already been involved in various Eni communication strategies: Pia Lanciotti participated in Eni's TV commercial "Sand", while Ivan Alovisio was one of the protagonists of the evening launch of the new Eni communication campaign, held in February 2010 at the Milan Triennale.
Art, theatre and culture in general are becoming an increasingly important medium for Eni through which to emphasise its special rapport with young people and their creativity, through initiatives that draw on its leadership in the energy field and on the social and cultural fabric of the 85 countries in which it operates.