The six-legged dog logo represents the values implicit in all our different forms of corporate communication – most recently the Eni +1 campaign.
The history of Eni is being written on a daily basis by thousands of men and women around the world, whose practical experience and hard work are central to our communication campaigns. Although we are an innovative company with a keen eye to the future, we remain faithful to our history and values. We have always stressed the importance of innovation, dialogue, co-operation and culture – and the six-legged dog, now required to convey a far broader range of meaning than in the past, has proved that it can maintain the link with a 60-year history of challenges and repeated success.
By 2040, the world population is set to have increased to more than 9 billion – and the demand for energy will continue to grow. As an energy producer, Eni is aware that, while looking to the future, it must not think only in terms of business, but must shoulder enormous and even more challenging responsibilities. We are facing a superhuman challenge and fully recognise the need to be proactive in counteracting the changes in climate that are increasingly impacting the daily lives of us all by adopting an integrated strategy of decarbonization based on a range of initiatives, innovations, technologies and other projects. But this is not enough. To make a difference, companies, institutions and private individuals need to play an active part. It is only through co-operation that we will be able to meet the present challenge, which concerns us all. This is the idea behind the “Eni +1” campaign: Eni, fighting on the front line for a low-carbon future, seeks to share its innovations and projects to promote sustainability and the circular economy. At the same time, it is inviting the general public to suggest practical ways in which to change the future of our planet for the better. It’s a collective call to action summed up in the slogan: “Together we can create a different kind of energy” – “different” in the sense of greater and more effective.
The six-legged dog: a symbol for daily stories of courage, enthusiasm and innovation.
There are symbols, designs and features that immediately call a particular company to mind. They stick in the memory, are instantly recognisable and trigger associations, ideas and feelings. The six-legged dog, representing Eni’s brand identity, is a case in point: an icon that immediately evokes the company and its values, tells a story of loyalty to the past and confidence in the future – a story of courage, innovation and practicality. In the way it was defined and has evolved over time, Eni’s famous logo combines Italian know-how and design with openness to the wider world. It fully describes a corporate philosophy based on passion for technological innovation and progress, together with such essential values as integrity, respect for human dignity and environmental protection. Today the company is a dynamic force, able to operate in an increasingly competitive market without neglecting its obligation to safeguard people and landscapes. This is reflected in its communications campaigns, which adhere to the sound values of the past while adapting to the needs and circumstances of the present.