BRAND IDENTITY
The Six-Legged Dog: Eni's brand identity and history
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The blue six-legged dog becomes part of Eni’s family of logos
The core of Enilive's mission fully expresses Eni's commitment to transforming mobility towards sustainability. At the heart of every initiative branded with the blue dog are the people, with the aim of promoting increasingly fair and inclusive mobility, whilst being aware that change also comes through recognising and valuing us as individuals.
Having always been a faithful companion on the journey of the constant pursuit for new opportunities, the six-legged dog has now also turned blue to express Enilive's new idea of mobility. Following the dynamism and practicality of the original logo, the Enilive brand fits coherently into the ecosystem of brands that Eni has launched over the last two years: with a new tone, the blue, and a distinctive graphic sign, a stylised “turn" that represents Enilive’s contribution to the evolution of more sustainable mobility. To unveil it, Eni has chosen the highest expression of Italian football, the Serie A Championship, for three seasons. Thus, the così Serie A Enilive, the partnership between Enilive, title sponsor until 2027 and Lega Serie A, is born.
Enilive service stations change their look: the rebranding in blue starts from Turin and Sanremo (only Italian version)
One energy from different energies
Eni provides all the energy people need for their daily lives with the joint solutions offered by Plenitude and by Enilive's mobility services.
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