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Enilive: the six-legged dog brand carving out a new path

The blue six-legged dog becomes part of Eni’s family of logos

The core of Enilive's mission fully expresses Eni's commitment to transforming mobility towards sustainability. At the heart of every initiative branded with the blue dog are the people, with the aim of promoting increasingly fair and inclusive mobility, whilst being aware that change also comes through recognising and valuing us as individuals.

Having always been a faithful companion on the journey of the constant pursuit for new opportunities, the six-legged dog has now also turned blue to express Enilive's new idea of mobility. Following the dynamism and practicality of the original logo, the Enilive brand fits coherently into the ecosystem of brands that Eni has launched over the last two years: with a new tone, the blue, and a distinctive graphic sign, the stylized road, as a symbol of a flexible and innovative ‘living mobility’. To unveil it, Eni has chosen the highest expression of Italian football, the Serie A Championship, for three seasons. Thus, the così Serie A Enilive, the partnership between Enilive, title sponsor until 2027 and Lega Serie A, is born.

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