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Eni's brand history at the Palazzo delle Esposizioni in Rome

Eni's brand history at the Palazzo delle Esposizioni in Rome

Eni's brand history at the Palazzo delle Esposizioni in Rome

Eni's brand history at the Palazzo delle Esposizioni in Rome

Eni's brand history at the Palazzo delle Esposizioni in Rome

From 18 June to 28 July, the Palazzo delle Esposizioni in Rome is hosting the exhibition "Il cane a sei zampe, la storia di un’icona che guarda al futuro" [The six-legged dog: the history of an icon that looks to the future]. The exhibition traces the history of Eni's brand and communication campaigns, from its origins to the latest developments that express the company's transformation to respond to the energy transition.

 

The exhibition is moving to Rome after its debut at the ADI Museum Design in Milan last May.

 

Presented as an installation, the exhibition is visually inspired by the lines of the famous Bacciocchi service station, a Milanese icon of Eni design from the 1950s, and the narrative unfolds on two levels, that of the walls and that of the display islands. Photographs, posters, reproductions of physical objects and original drawings evoke places and contexts where the Six-legged Dog has been experienced by different generations and accompany the visitor on a journey through time of more than seventy years, culminating in the new visual identities of Plenitude and Enilive and Eni.

One energy from different energies

Today, the lines of the Six-legged dog find new interpretations in the logos of Plenitude and Enilive, with new colours, green and blue, to express the commitment of these new companies to renewable energies, biofuels and advanced solutions for increasingly sustainable energy and mobility. Just as a single energy can be created from different energies, the values that have always distinguished us are expressed in new ways, while renewing an original idea characterised by solidity and dynamism. 



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