San Donato Milanese (Milan), 1 April 2011 – Marking the 150th anniversary of the Unification of Italy, Eni will participate in the "Regions and Narratives of Italy" exhibition to be held from 2 April to 3 July 3 at the locations of the 1911 Jubilee in Rome: the Vittoriano, Palazzo di Giustizia, Valle Giulia, the Castel Sant’Angelo area and the Leonardo Da Vinci airport, which was inaugurated on the 100th anniversary of the Unification of Italy in 1961. The exhibition, promoted by the prime minister’s office, offers regional governments and other organisations an opportunity to present their historic, cultural, technological and industrial assets, and the identities they have developed over the last one hundred and fifty years, with a special focus on the last forty.
Since the time of its founder, Enrico Mattei, Eni has always recognised the importance of the research and development of technologies able to give the company a competitive advantage. So for Eni, the story is told through images and videos from the company’s Historic Archive that show how innovation, the main theme of the exhibition, contributed to the company’s development from a small Italian firm to one of the world’s leading oil companies. Technological innovation is illustrated with videos from the Non-Conventional Energy Centre – at the Eni Deonegani Institute in Novara.
Innovation is also integral to Eni’s communications, demonstrated in the exhibition with displays of early TV commercials right up to work by the Israeli sand artist Ilana Yahav, one of the stars of Eni’s recent campaigns, which make extensive use of emerging talents. The exhibition aims to demonstrate the positive, open and pioneering attitude that characterises the company; the same spirit that drove Enrico Mattei who, over 50 years ago, understood the importance of encouraging and betting on young talent, not only in the oil industry, but also in seemingly distant fields such as art, cinema and culture in general.