San Donato Milanese (Milan), 12 April 2013 – The Eni Gas&Power campaign: “the energy that makes life easier‘ has won the Bronze Brand Impact Award at TV Day in Belgium, an initiative launched by Vtmmtv, a leading Flemish commercial television station.The prize is awarded to television advertising campaigns that generate a strong and positive impact on viewers based on a given communication objective.
The campaign, as well as explaining the commercial offer, aimed to increase brand awareness in the new Belgian market. In just two months since the launch of the brand in the Belgian market, Eni achieved excellent results both in Wallonia and in Flanders, gaining 24% and 35% of brand awareness respectively.
This is an important result for Eni’s retail activities in Europe, based on unique creative language: street art, which has created new synergies and a more powerful and effective way of communicating, channelling Eni’s values and its image consistently across the continent.
This new creative language caught the jurors’ attention thanks to its engaging modernity, its attractive style, and its ability to speak to consumers in innovative ways.
The Brand Impact Award is an important recognition for Eni’s communication, which since 2010 has been entrusting the representation of its distinctive features – sustainability, culture, partnership, innovation and efficiency – to promising young artists.