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Eni and the recipe for happiness at the FuoriSalone 2024

An experiential journey at the Brera Botanical Garden that takes the visitor to see familiar elements of our everyday life through new eyes.

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Eni and the recipe for happiness at the FuoriSalone 2024

Brera

SunRICE: a path to the joy of discovery

Also for the 2024 edition of the Milan FuoriSalone, within the setting of the Milan Design Week, we are renewing our partnership with Interni from 15 to 25 April to invite the public to immerse themselves in a path dedicated to the power of innovative ideas and skills, and how these make possible solutions and applications of circular economy and sustainability. The narrator is rice, interpreted in new forms and new concepts through SunRICE at theBrera Botanical Garden, created in collaboration with Niko Romito, as part of the Interni Cross Vision exhibition. The project is by CRA - Carlo Ratti Associati and Italo Rota, whose work has been enlightening and will remain indelible.

 

Through the metaphor of rice, we propose an experience dedicated to skills and well-being, based on the happiness of new discoveries and the unusual, reusing an element of tradition in a completely new and unexpected way.

 

On the inauguration day, there will be a discussion to illustrate the concept of the project: a big opportunity to reaffirm our values linked to the circular economy and to sustainability, training and innovation, which are all cornerstones shared by us and our partners. Niko Romito, Gilda Bojardi, Carlo Ratti, Tiziana Monterisi, and Professor Martin Kater will participate in the opening event with some speeches.

 

Another important point of discussion will be the talk entitled 'The study of happiness: education, well-being and the circular economy', which will also be held at the Brera Botanical Garden on Saturday 20th April 2024. The panel, which will be dedicated to skills, the circular economy and how they relate to happiness, will be attended by Virginia Benzi, digital creator and science populariser - @quantum_girl_vivi, Greta Colombo Dugoni, CEO & Co-founder of We are Bi-rex srl Società benefit, Luciano Canova, Economist and populariser. Admission is free on a first come first served basis.

From 15 to 25 April Eni is at the FuoriSalone with sunRICE, la ricetta della felicità.
From 15 to 25 April Eni is at the FuoriSalone with sunRICE, la ricetta della felicità.

Circularity and transformation

The route takes the visitor in a circular journey discovering the different interpretations and transformations of rice. First as a plant, then as an ingredient in a 'special recipe' proposed by Niko Romito. Then, thanks to the contribution from the startup RiceHouse, awarded by Joule, Eni's school for enterprise, rice processing waste becomes the building material in the installation designed by architects Carlo Ratti and Italo Rota. Finally, the circle closes with the primary element returning to the earth as the mulch, to encourage the growth of new plants.

  • Inaugural panel featuring talks by Niko Romito, Gilda Bojardi, Carlo Ratti, Tiziana Monterisi, and Professor Martin Kater.
  • Photo of the sunRICE installation.
  • Photo of the sunRICE installation.
  • Photo of the sunRICE installation.

Discovering the life of rice

Through SunRICE, visitors enter the heart of the story by walking through the key stages of the journey, where they can pause to fully savour the experience of each stage.

A widespread presence

During Milano Design Week, smaller formats of the installation can be found in Via Brera and Via Tortona, anticipating and inviting visitors to the experience.

This infographic presents an interactive path inspired by transformation and innovation at Eni. The first screen displays the title “Play to discover Eni's transformation” and invites the user to start the experience. The next screen features the phrase: “Let’s start with a fun fact: did you know we have a lot in common with rice?”. The user must complete a sentence by choosing two words from a list. The correct sentence is: “Just as the transformation of rice leads to new uses, people also acquire skills through training to grow and innovate”. The words to be inserted were “skills” and “innovate”. The options provided were: skills, exploration, methods, innovate, evaluate, observe. The following screen presents a multiple-choice question: “If innovation were a fine dish, what ingredients would you use?”. The options are “quality collaborations”, “experience” and “extensive skills”. After making a selection, the user proceeds to the next screen. The next question is: “And to achieve great innovation, what does Eni add to its research centres?”. The options are: pilot plants, artificial intelligence, digital tools, expert professionals, supercomputers, teamwork. Multiple answers can be selected. This is followed by another sentence to complete, this time with three words. The correct sentence is: “It is Joule, Eni's school for entrepreneurship, that trains tomorrow's entrepreneurs by fostering the development of skills, key tools, concrete opportunities and visions of the future”. The correct words were “Joule”, “skills” and “future”. The available options were: future, strategies, skills, Joule, markets, watt, world. The next screen asks: “Innovating means collaborating: do you know which values link us to the Accademia Niko Romito?”. The possible answers are: “creativity and research”, “simplicity and beauty”, “both of the above”. The correct answer is “both of the above”. The next question follows: “So, if you were a grain of rice and wanted to transform yourself, what would you become?”. The options are: an art installation, a biscuit, husk, a house. The final screen displays the text: “Now you know how training and the capacity to innovate help change perspectives. Continue reading below if you want to stay updated on Eni: sign up for our newsletter or talk to Eni Voce”. A button allows the user to return to the start of the path.

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