Enrico Mattei’s great faith in Italy and his confidence in the country’s energy and natural resources, first in its oil fields and then in its gas reserves, is a story many have heard. No less important, however, was his belief in the creative abilities of the Italian workforce.
Eni's founder wanted to use a competition for ideas, open to everyone in Italy and promoted in the magazine Domus, to design a logo. It was from this public appeal that the six-legged dog was born. Initially meant to represent only Agip’s Supercortemaggiore brand petrol, its popularity meant it went on to become the symbol of Eni itself.