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The Six-Legged Dog: Eni's brand identity and history
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Rome, 20 March 2014 - 55 thousand registered customers and over 200 thousand rentals in just three months; these record numbers, together with hundreds of new subscriptions every day, demonstrate the success of the Enjoy car-sharing scheme in Milan.
The free online registration with immediate recognition of driver's licence and credit card; the use of a red Fiat 500 (the safe and trendy 4 seater compact car), an innovative and simple service that lets you rent an Enjoy car as soon as you've signed up; the most competitive rates on the market (25 cents per minute and 10 cents per minute at standstill). These features have enabled Eni’s car-sharing service to conquer Milan - and from June it will be available in Rome with a fleet of 600 Fiat 500s. Next city will be Turin.
A key element of the success of Enjoy is that it is available via smartphone: by using the App you can quickly locate the nearest car, book it and open it - it's as if it you were actually using a remote control. The App also lets you view the details of the car you've just hired, including the cost. A revolutionary App which has removed the need for the paperwork-based process of other car-sharing services. Before Enjoy, in fact, these systems required a card to open the car. An example of Italian innovation - thanks to the fruitful partnership with Fiat and Trenitalia, in range of new sharing economy business models.
Investor Relations
Freephone for shareholders (from Italy): 800940924
Freephone for shareholders (from abroad): + 80011223456
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