- RETAIL AND RENEWABLES BUSINESS
Milan, 16 December 2013 - A red fleet of Fiat 500 and 500L cars; a simple, completely on line, paper-less and plastic-less service; competitive rates and no signing-up fee. These are the distinctive features of the Eni’s new car sharing service Enjoy, which will start in the next few days in Milan.
Paolo Scaroni, CEO of Eni, unveiled the Enjoy car sharing service today at Palazzo Reale, together with the CEO of Gruppo Ferrovie dello Stato Italiane, Mauro Moretti and the COO of Fiat-Chrysler EMEA, Alfredo Altavilla, in the presence of the Mayor of Milan, Giuliano Pisapia and the Councillor for Mobility and Environment, Pierfrancesco Maran.
A fleet of more than 300 Fiat 500 model cars will be arriving in Milan, and from January this number will increase to approximately 650 cars (including 50 Fiat 500L model), which are ready to revolutionize the idea of car sharing. The fleet will be red and will have the Enjoy logo on both doors. The Fiat 500 will be able to comfortably transport up to four people and five people can fit in the Fiat 500L models. Finding and booking the nearest car will be easy thanks to an App for smartphones (Android and iOS ) or the website enjoy.eni.com. You can also choose a car straight from the road and start immediately with the rental. The car will have free access to Area C in Milan and free parking is available in all the areas permitted by law, on the yellow stripes (for residents only), on the blue lines and at the Enjoy parking areas in Eni service stations.
All-season tires will also enable safe journeys in the winter season. A service team dedicated to security checks and ensuring the quality of the fleet will operate throughout the fleet’s coverage area and a dedicated call center will also be available. There are many solutions designed by Eni to give new energy to mobility, because using energy efficiently translates into many day-to-day behaviours, like driving a car which is shared by others. This is Enjoy, an initiative launched by Eni with the objective of developing products and services for sustainable mobility.
The Enjoy service does not have subscription fees. You can enroll online at enjoy.eni.com or through the App for Android and iOS, which will allow immediate access to the service. You pay only for the actual usage, which is calculated at a rate of 25 cents per minute (for the first 50 km, after the cost is also 25 cents per km), or 10 cents per minute if the customer wishes to keep the car in rental during a stop. The rate is all inclusive because it includes the costs of insurance, maintenance, fuel and parking.
Enjoy is an advanced and all Italian car sharing service, thanks to commercial partnerships with major domestic players: Fiat, which provides the largest fleet of cars destined for a car sharing service in Italy, and Trenitalia, the main partner of the Enjoy service.
After the consolidation of the service in Milan, the goal will be to launch Enjoy in other major Italian cities and abroad. In future years, Eni will develop and implement more innovative products and services related to mobility, always under the Enjoy brand. For example, the smart parking service will identify available parking areas in real time on a digital map and will enable them to be accessed in a highly automated way.
Enjoy in brief
The Enjoy car sharing scheme works as an instant rental with pick up and return of the car at any point within the area covered by the service (model "free floating"). The pay- per-use rates ( all-inclusive basis at the time of use) makes the service very attractive to those who typically use the car in the city.
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