San Donato Milanese (Milan), 31 January 2012 – For the second year running, Eni, sponsor of the Sanremo Song Festival, commit at the TV promotion hosted by Gianni Morandi the task of narrating his own world declined in five TV evening of the song festival with the innovative formula of storytelling and featuring innovative digital animations and 3D graphics
Building on the success of last year, also in this edition the audience are taken on a journey to discover the colorful and dynamic stories inspired by the reality of the company, starring men and women who, with a passion for challenges, continuous improvement and excellence, place the greatest importance on individuals, the environment and integrity, working closely with the end consumer and creating the fundamental conditions for trust.
The Eni decision to entrust at the Hello, Savants! a group of young talents born in Italy but now resident in Holland and Ilaria Bernardini young film and television writer and television presenter, the interpretation of the TV promotion of the Sanremo Song Festival to a group of young artists forms part of a communication strategy launched two years ago and consolidated through a creative hotbed of over two hundred young talents from all the continents, representing the most diverse artistic disciplines. One of these is the winner of the last edition of Sanremo, Raphael Gualazzi, author in 2010, when he was still unknown to the general public, of the cover version of Don’t Stop, the soundtrack of Eni’s advertising campaigns.
Hello, Savants! is a group of seven emerging artists with interdisciplinary and experimental skills in illustration, animation and 3D digitization. Rewarded for the courage displayed in exploring new avenues abroad in their early twenties, they have now returned to Italy, and the Tv Promotion of the Sanremo Song Festival, with their explosions of colour and animations: much more than a simple backdrop, they form an alliance of shape and movement with the conductor. The communication method of the Hello, Savants! is not schematic, but rather creates a whole universe around words. Thus, the TV promotions become a fantastical journey, breathing new life into the language of advertising through a style that combines the most advanced digital technology with the eternal charm of watercolours, and all with that special energy typical of youthful creativity.