San Donato Milanese (Milan), 8 June 2013 – Eni support the Backup Tour 2013 to celebrate 25-years carreer of Lorenzo 'Jovanotti' Cherubini. It is an important anniversary for the singer, who through 13 dates will cross the Italian peninsula performing in 12 different cities. The tour premiered on 7 June in Ancona, peak with a two nights in San Siro on 19 and 20 June, travel to Rome's Olympic Stadium on the 28th, and conclude on 20 July with a stop in Cagliari. The celebratory tour will retrace the artistic carrier of this modern musical poet, whose opening acts along the way will include the biggest Italian DJs and music from Tre Allegri Ragazzi Morti, Il Cile and Clementino.
The Backup Tour represents an important occasion for Eni to meet its consumers, with two stands dedicated to combined gas, light and fuel offers, loyalty programmes, and innovative services designed for the needs of families and drivers.
The partnership is signed with the 'Energy of culture, culture of energy' logo through which Eni tells of the importance of culture in all of its forms and expressions, as a vehicle to generate change and imagine the future.
Spreading and supporting culture is therefore a modus operandi with which Eni strongly identifies, and through which it offers its own forward-thinking, always with a focus on innovation which unites every action the company takes.
Facilitating knowledge of diverse art forms, especially music, is part of this modus operandi, whose goal is to facilitate knowledge of art, seeking to bring together two worlds, technology and art, seemingly disparate yet bound by an extraordinary creative impulse.
Values such as sustainability, culture, partnership, innovation and efficiency are integral to Eni's DNA, throughout its history the company has promoted and continues to promote numerous cultural, artistic and musical events in Italy and throughout the world.
Eni is an integrated company in the energy sector dedicated to cultivating research, production, transport, transformation, and commercialisation of oil and natural gas.
All of Eni's men and women have a passion for challenges, continuous improvement and excellence, and attribute fundamental value toward the person, the environment, and integrity. Eni has operations in 90 countries with 78,000 employees.