San Donato Milanese (Milan), 13 April 2012 - Eni is to be the main partner of the fifth exhibition at the Triennale Design Museum TDM (in Milan, from 14 April 2012 to 24 February 2013), whichh focuses on visual communication in Italy and, in particular, graphic art and its history.
A section of the 2012 TDM exhibition is dedicated to the history of Eni's visual communication from the second half of the last century through to the new language of communication used by young talent today.
In addition to the exhibition, educational activities have also been developed in collaboration with schools, in particular in the outskirts of the city. It is for this purpose that the TDMKids workshop has been developed, sharing the same principles as those of the Eni projects, designed to involve a younger audience on important subjects through an unusual and innovative approach.
Throughout the month of June, a further exhibition will be set up, specifically dedicated to the evolution of Eni communication and its graphic symbols.
The museum TDM, directed by Silvana Annicchiarico and established in 2007, is the first museum of Italian design, in all its multiple expressions.
The decision to focus on Italian graphic art and the history of graphic art in Italy offers a great insight into the Italian design on display at the Triennale Design Museum, and represents an opportunity to promote critical awareness of past and present visual elements, so widespread in our day to day lives.
This is an opportunity to bring to the international public's attention, those phenomena that have accompanied the cultural, social, economic and political evolution of our country, but that are still relatively unknown outside specialised communities.
The three curators, Giorgio Camuffo, Mario Piazza and Carlo Vinti, have contributed the wealth of their experience to enrich the fifth exhibition on a variety of levels, taking care over the spectacular and scientific nature of the show. The staging of the graphic works is by Fabio Novembre.
The exhibition recounts the chronological and thematic history of graphic art, focusing on leading artists, movements and works.
A section of the exhibition is dedicated to the main theme of the event, focusing, through video material, on leading artists and works to recount the history of graphic art, with speeches by eminent experts in the field.