San Donato Milanese (Milan), June 6, 2012 – Eni narrates its history at the Ravello Festival with the exhibit Eni.The future, yesterday and today. This year the musical event, among the oldest in Europe, is developed around the theme "Memories".
The exhibits at this year's festival aim to evoke thought among the audience regarding reflections of the past and how emotions, tied to human memory, are not only an expression of one's soul, but also a tool for knowledge and civil debate.
"Eni. The future, yesterday and today" presents visitors with a continuous and clear narration of company's history, beginning in the 1950's. Viewers are presented with photographs taken by Frederick Patellani Eni, Aldo Ballo and Gianni Giansanti; as well as documentaries by Bernardo Bertolucci, Gillo Pontecorvo, Valentino Orsini and the Taviani brothers.
This narration is accompanied by a selection of items branded with Eni's six-legged dog – which Italian screenwriter Ettore Scola cheerfully coined, a "loyal friend of the four wheeled man." The items, ranging in age from the company's early days through the present, include: a vase designed by Gio Ponti for Agip motels; the board game "Metanopoli" which was developed to engage young people in energy topics; the modern Serralunga vase by Ross Lovegrove; and a trophy inspired by human-driven technology created by Antonio Pio Saracino for the 2010 Formula One Grand Prix in Germany.
A few years before the publication of Marshall McLuhan's thesis - "the medium is the message" – Eni began creating quality cultural content through photography, film, educational games and design objects, engaging active interaction with its audience and creating a unique and recognizable form of dialogue.