Eni is the main partner of the fifth edition of the Triennale Design Museum , which in 2012 focuses on visual communication in Italy, especially on graphic design and its history, in Milan from 14 April 2012 to 24 February 2013.
For the period of the Triennale Design Museum exhibition will also feature a history of Eni's visual communication from the second half of the last century up to the new language of communication of young talents.
The museum, which was inaugurated in 2007, is directed by Silvana Annicchiarico and is the first Italian museum of its kind and represents the diversity of expression of Italian design.
The dedication of an edition to Italian graphic design and the history of graphic design in Italy is an important step in enhancing the representation of Italian design at the Triennale Design Museum, and is an opportunity to contribute to a more critical understanding with respect to old and new products of a visual culture that are now a part of our daily life.
It is also an opportunity to bring to the attention of an international audience some of the phenomena that have accompanied the cultural, social, economic and political development of our country, but are still relatively little known outside of specialist communities.
The fifth edition is consequently aimed, firstly, at the general public, or those with an interest in creativity and design (art, design, architecture, fashion) as well as social and cultural history in general, but also at a more specialised international audience.
The exhibition and related activities have also been designed with a didactic function in order to attract and involve schools at different levels.
A showcase for materials and documents that are rarely seen outside of archives and private collections.
The three curators Giorgio Camuffo, Mario Piazza and Carlo Vinti combine their knowledge to enhance on a number of levels the layout of the fifth edition, with a careful balance of the spectacular and scientific content. The display of the graphic artifacts is curated by Enzo Mari.
The exhibition is organised chronologically and thematically, with a specific focus of personalities, particular phenomena and emblematic events.
A space will also be devoted to the main story focusing on personalities and emblematic events with video material that will outline the history of graphic design with contributions from some of the leading players.
The exhibition will be open to the public until March 2013. From June, for a whole month, there will also be an exhibition specifically dedicated to the evolution of communications at Eni and its graphic symbols.