Il nostro 2019 è stato un anno di parole, numeri, storie da raccontare. Abbiamo scritto e interagito con oltre 40 milioni di persone tramite i social network. Abbiamo superato le 200 mila parole scritte, cercando di comunicare nella maniera più efficace possibile le grandi iniziative di Eni in fatto di sostenibilità, trasparenza e crescita delle persone. Febbraio è stato per esempio il mese in cui abbiamo presentato il nostro Piano Strategico 2019-22, per creare valore attraverso la transizione energetica. Grazie a tecnologia ed efficienza abbiamo potuto mostrare come è possibile generare valore per gli stakeholder rispettando i principi dell’economia circolare, della sostenibilità e della decarbonizzazione.
Cinque anni fa in Eni abbiamo deciso di cambiare, anticipando la crisi dello scenario energetico tradizionale. Questa scelta ci ha permesso di essere oggi una società più solida, veloce e resiliente. Una società che vuole essere determinante nel processo di transizione energetica verso un futuro low-carbon, come testimoniato dalla nuova Mission aziendale basata gli Obiettivi per lo Sviluppo Sostenibile (SDGs) che l’Organizzazione delle Nazioni Unite ha fissato per garantire una crescita globale sostenibile, dal punto di vista economico e sociale.
Il cambiamento di questi anni non è stato soltanto un cambiamento di business, ma anche un mutare del nostro modo di comunicare tramite podcast, video, dirette streaming. Il successo dei nostri contenuti sui social è significativo: abbiamo realizzato oltre 52 video in-house, tra cui i contenuti utili a promuovere l’uscita del nostro nuovo Bilancio interattivo 2018. È stata scelta una presentazione chiara e strutturata del testo, oltre a una serie di funzionalità che hanno migliorato l'accesso ai numeri. Lo abbiamo integrato di highlight e grafici interattivi che ne hanno semplificato la lettura e la comprensione. Una scelta comunicativa utilizzata anche nel nostro Report di sostenibilità Eni for 2018 in cui abbiamo comunicato con parole, immagini, podcast e video, i valori e le strategie aziendali nel campo della sostenibilità: dalla riduzione delle emissioni a effetto serra al rispetto per l’ambiente; dai diritti umani alla formazione delle persone; dalla cooperazione allo sviluppo all’accesso all’energia.
Il 2019 di Eni non è fatto però soltanto da numeri e infografiche, ma anche di 365 giorni di persone e storie intense, a cui abbiamo dato un volto. Per questo abbiamo pensato e realizzato Eni Tv, la nostra finestra sul presente e sul futuro della nostra azienda. Un luogo in cui le voci dei protagonisti aprono a scenari che raccontano il mondo in cui viviamo, sempre in profondo cambiamento. I volti di Eni è il format che abbiamo scelto per raccontare ingegneri, ricercatori e tecnici. Donne e uomini della nostra azienda che sono al tempo stesso madri e padri, famiglie e figli, valori e grandi sogni. Questo è stato il nostro 2019: un anno importante come le persone che lo hanno reso migliore.
186
mila
le parole utilizzate su Eni.com nel 2019
40
mln
persone che nell’ultimo anno hanno visto i nostri contenuti
52
video prodotti da Eni nel 2019
>16
mila
articoli che parlano di noi sulla carta stampata
283
cartelle stampa prodotte
>7
mln
totale delle pagine viste su eni.com
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