“Gatto Selvatico”, “useful and enjoyable” magazine
In 1955 Enrico Mattei decided it was time to give to Eni its own magazine, hiring Attilio Bertolucci as the editor. They immediately agreed on the name to be given to the title: they called it “Gatto Selvatico”, a suggestion by Bertolucci who explained that in English “wildcat” was the word for the first oil prospectors. The editor’s editorial freedom enabled him to create around the magazine a true laboratory of culture and the likes of Natalia Ginzburg, Carlo Emilio Gadda, Giorgio Caproni, Alfonso Gatto, Romano Bilenchi, Carlo Cassola, Enzo Siciliano, Giorgio Bassani and Leonardo Sciascia were among the by-lines of the magazine’s articles that alternated refined reflections of art history by the poet and short stories by the best writers of the time. The idea was to create a product that was not limited to giving an account of business success, but also explaining the reality outside the company. In other words a “useful and enjoyable” magazine, as Bertolucci himself defined it, that was, on the one hand, cultured and careful to inform readers about the cultural context, and, on the other, with a popular appeal also covering seemingly frivolous issues thanks to the skill of great writers.
“Ecos”, a magazine of reportage
Launched in 1972 from an idea of the then head of the press office Gianni Rocca, during the chairmanship of Raffaele Girotti, also “Ecos” enjoyed the collaboration of great names from Italian literature, including Primo Levi, Alberto Bevilacqua, Giorgio Saviane, Roberto Vacca as well as outstanding illustrators and photographers, such as Carla Accardi, Giovanni Hajnal, Lucio Castagneri, Francesco Manzini, Emilio Tadini and Giovanni Tinelli. Inspired by the same philosophy as “Gatto Selvatico”, the name was chosen because it was short and easy to remember: it recalled the “E” in “Eni” and “energy”, but also in “economy” and “ecology”. Published in Italian and English, with an average of a hundred pages per issue, “Ecos” came out two months and was distributed free to employees of the Eni Group and leading figures in politics, business, the arts and journalism, both in Italy and abroad. It’s true that it was conceived as an internal communication tool, but it also attempted to illustrate the group’s activities in Italy and abroad and to bring together distant countries. Over thirty years, it published hundreds of reports from five continents, all translated into several languages. “Ecos” was the first corporate magazine in the West to produce and distribute in China special issues in Chinese, Kazakh and Cyrillic. The magazine was closed down in 2002, thirty years after the first issue, and was replaced by Eni’s Way Magazine.