The Eni symbol emerged in 1953 after a competition to design a corporate logo for the company. The name of the designer only became public thirty years later. In fact, Luigi Broggini (sculptor, designer and painter), never admitted that the design was his and only after his death was it possible to ascertain the truth, that came from his son in an interview with the journalist Dante Ferrari. Although Broggini loved design, it was an area in which he always used pseudonyms, or presented work under the name of his associates, anything to ensure that his own name did not appear. Also for the Eni competition he preferred to present the drawings of the "Six-legged dog" through the Milan-based designer Giuseppe Guzzi, who had merely assisted in its creation.

Eni’s brand identity

The six-legged dog has established the values that underpin corporate communication. Today this is also expressed through the campaign Eni with Italy.

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The six-legged dog: a history of Eni’s logo from 1953 to 1998

Follow the evolution of our brand through a series of steps reflecting the history of both the company and the Italian nation.

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The six legged dog history

History of the six legged dog company. From the foundation of Eni passing through nowadays to get to know what will be the future of energy.

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The Six-Legged Dog Comes to Cortina

The Six-Legged Dog Comes to Cortina The Six-Legged Dog Comes to Cortina Eni: from December 9 to March 11, "The Six-Legged Dog; A symbol of Past and Future" exhibition will be at the Ciasa de ra Regoles [...] objects and memorabilia relating to the "the six-legged dog", ranging from gadgets designed ...

12 September 2011 eni.com Section: enipedia

The story of the six-legged dog moves to Florence

of the six-legged dog moves to Florence The story of the six-legged dog moves to Florence San Donato Milanese (Milan), 20 January 2011. The exhibition " Il cane a sei zampe " (The six-legged dog) moves [...] reached more than 40,000 visitors), Ravenna, Milan, Stresa, Mantua, Venice and Cortemaggiore. "The six-legged dog ...

20 January 2011 eni.com Section: enipedia

The six-legged dog at the Festival della Scienza

The six-legged dog at the Festival della Scienza The six-legged dog at the Festival della Scienza Eni is a partner of the 2011 edition of the Festival della Scienza to be held in Genoa from 21 October [...] the Eni exhibition: "The six-legged dog. A symbol between memory and the future ...

21 October 2011 eni.com Section: enipedia

The six-legged dog exhibition comes to Ferrara

The six-legged dog exhibition comes to Ferrara The six-legged dog exhibition comes to Ferrara Between October 12 and November 2 at the Halls of the wharf of the Castello Sforzesco there will be an exhibition [...] future, that made Mattei decide on the six-legged dog. At the core of the exhibition ...

11 October 2011 eni.com Section: enipedia

The six-legged dog stops over in San Donato Milanese

The six-legged dog stops over in San Donato Milanese The six-legged dog stops over in San Donato Milanese From April 9 to May 8 Cascina Roma Art Gallery at Piazza delle Arti 2 will host the exhibition [...] Stresa, Milan, Venice, Mantua, Cortemaggiore and Florence, Eni's touring exhibition entitled "The ...

7 April 2011 eni.com Section: enipedia

Exhibition in Genoa on the history of the six-legged dog

Exhibition in Genoa on the history of the six-legged dog Exhibition in Genoa on the history of the six-legged dog From 23 October to 2 November at the Palazzo Grimaldi della Meridiana, photographs, film [...] historical archives San Donato Milanese ( Milan ) , 22 October 2011 - The travelling exhibition of the six-legged dog ...

21 October 2011 eni.com Section: enipedia

Eni gas and power meets Tuscan families to present specially designed initiatives through the tour: "Eni in Tuscany: On the trail of the six-legged dog"

to present specially designed initiatives through the tour: "Eni in Tuscany: On the trail of the six-legged dog" Eni gas and power meets Tuscan families to present specially designed initiatives through [...] through the tour: "Eni in Tuscany: On the trail of the six-legged dog" Rome, 22 May 2013 - The new ...

22 May 2013 eni.com Section: enipedia

Six-legged dog exhibition at Pinacoteca Giovanni e Marella Agnelli (Via Nizza, 230), Turin April 21 – May 22

Six-legged dog exhibition at Pinacoteca Giovanni e Marella Agnelli (Via Nizza, 230), Turin April 21 - May 22 Six-legged dog exhibition at Pinacoteca Giovanni e Marella Agnelli (Via Nizza, 230), Turin [...] Turin April 21 - May 22 San Donato Milanese (Milan), 18 April 2011 The travelling exhibition "The six-legged dog: Symbol of ...

18 April 2011 eni.com Section: enipedia

Arts&apps - art and writing in eni's communication

M15 Y94 K0 formula The story In 1952 when Luigi Broggini designed the six-legged dog, which would become an immortal icon in Italian graphic design, he did not expect that sixty years later, his creature [...] host from April 2012 the new design museum show, TDM5 Italian Graphic Design. This exhibition ...

31 May 2012 eni.com Section: enipedia

"The Guardians: Hero and Superhero" by Antonio Pio Saracino in Bryant Park

dynamic and contemporary version of the traditional six-legged dog. Using high technology software, Antonio Pio Saracino transformed the body of the dog, its legs and the flame that comes from its mouth, [...] Postdigital at the Museum of Arts and Design in New York. His work is in museum collections internationally ...

28 November 2013 eni.com Section: enipedia