From the beginning of 2009, the new Eni logo. The new logo is a brand in movement. It keeps the strong elements that have always been a part of Eni, such as the six-legged dog, the yellow box and the outlined lettering, but includes also innovative elements. The six-legged dog comes out of the box, it moves and is projected towards a new corporate reality. The typeface is featured in an original manner, cut off at the bottom and all lower case, to underline the closeness and the equal relationship that Eni wants to establish with its stakeholders. The logo thus, for the first time becomes interactive and can be broken down to better underline the corporate character: open, dynamic, integrated.

Eni’s brand identity

The six-legged dog has established the values that underpin corporate communication. Today this is also expressed through the campaign Eni with Italy.

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The six-legged dog: a history of Eni’s logo from 1953 to 1998

Follow the evolution of our brand through a series of steps reflecting the history of both the company and the Italian nation.

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The six legged dog history

History of the six legged dog company. From the foundation of Eni passing through nowadays to get to know what will be the future of energy.

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Arts&apps - art and writing in eni's communication

out of the wall and takes up the story of the evolution of the eni logo, while on the walls, leaning like a great time lectern, the story of eni communication is unravelled with its mixture of art and business, [...] Graphic design has had a crucial impact on our time ...

31 May 2012 eni.com Section: enipedia

The six-legged dog exhibition comes to Ferrara

Vittoriano in Rome, in March 2010. Ferrara is an area of great interest for Eni, not only because of the petrochemical plant that Eni acquired in the mid-1980s, but also for the presence of an integrated plant [...] countries, began to take shape. This was in 1952, a year before Eni ...

11 October 2011 eni.com Section: enipedia

At the Triennale of Milan shows M15Y94 arts & apps, art and graphics in communication of Eni

M15Y94 arts & apps, art and graphics in communication of Eni At the Triennale of Milan shows M15Y94 arts & apps, art and graphics in communication of Eni from June 1 to July 1, 2012 San Donato Milanese (Milan), [...] the history and awareness of a brand, through the various reinterpretations over time ...

31 May 2012 eni.com Section: enipedia

Eni to participate in the exhibition "Copyright Italia Brevetti, marchi, prodotti 1948-1970" (Copyright Italy - Patents, Brands, Products 1948-1970) – Rome, Central State Archive 25 March – 3 July 2011

War to the days of the "economic miracle`. An opportunity for Eni to celebrate the history that brought the company to the world's attention. Eni is celebrating the 150th anniversary of the Unification of [...] Eni to participate in the exhibition "Copyright Italia Brevetti, marchi, prodotti 1948-1970" (Copyright Italy - Patents ...

23 March 2011 eni.com Section: enipedia

Preserving the past with the historical archive

Mattei. Gateway to history The Eni Archive is headquartered in Pomezia: all the historical documents and papers belonging to Enrico Mattei and documentation relating to Eni as a company specializing in the [...] of petroleum products are stored here . It includes designs that illustrate the evolution of the Eni logo as ...

12 May 2016 eni.com Section: company

The story of the six-legged dog moves to Florence

Historical Archive, covers the history of the company through the four transformations of its celebrated logo created by Luigi Broggini in 1952. The entrance to the exhibition is free, from Monday to Sunday, [...] future: Eni's founder Enrico Mattei. A special section is dedicated to the history of the company ...

20 January 2011 eni.com Section: enipedia

Eni with Jovanotti for Backup Tour 2013

Eni with Jovanotti for Backup Tour 2013 Eni with Jovanotti for Backup Tour 2013 San Donato Milanese (Milan), 8 June 2013 - Eni support the Backup Tour 2013 to celebrate 25-years carreer of Lorenzo 'Jovanotti' [...] families and drivers. The partnership is signed with the 'Energy of culture, culture of energy' logo ...

8 June 2013 eni.com Section: enipedia

Eni becomes a partner of the "Sguardi Altrove Film Festival" for the first time

Eni becomes a partner of the "Sguardi Altrove Film Festival" for the first time Eni becomes a partner of the "Sguardi Altrove Film Festival" for the first time To Triennale "Made in Africa` exhibition [...] exhibition starring young artists enizyme San Donato Milanese (Milano), 7 Marzo 2011 - Eni has become a ...

7 March 2011 eni.com Section: enipedia

Exhibition in Genoa on the history of the six-legged dog

San Francesco) from the 23 October to 2 November, recounts the history of Eni from 1953 to today, and the evolution of its famous logo designed by the sculptor Luigi Broggini in 1952, through photographs, [...] are two important words for Eni. Two concrete examples are provided through the company's ...

21 October 2011 eni.com Section: enipedia

The Environment Day in Eni

Contacts The Environment Day in Eni On 5 June, to coincide with World Environment Day, Eni will hold its first Safety and Environment Day, at the same time as its sixth Safety Day. Our first Environment [...] sustainability goals, but above all to enhancing the most virtuous behaviour within the company ...

30 May 2017 eni.com Section: Sustainability