Wine and spirits tastings have always been a means of pleasure and carrier of old traditions. While drinking a good glass of red or a whiskey on the rocks can delight one's palate, the environment could suffer because of it.
Research from the Beverage Industry Environmental Roundtable (BIER) shows the carbon footprint of spirits' distillations account for between 36% and 40% of these emissions. A spirits' glass bottle contributes to between 19% and 20%. The remainder is accounted for by warehousing and transportation, which makes the greatest carbon print via air shipment and trucking.
Endless West, a San Francisco-based start-up, is trying to change that. Founded in 2016 by Alec Lee, Mardonn Chua and Josh Decolongon, who met at the British Columbia University in Vancouver while studying science, the company is disrupting the beverage industry by making the world's first molecular spirits and white wine. According to Alec Lee, co-founder and CEO of Endless West, the company's goal is to make high-quality wines and spirits more accessible to a broader audience, but more importantly, to withstand the unpredictable changes in climate that are affecting the industry.