Every 25 November is the International Day for the Elimination of Violence Against Women, established in 1999 by the United Nations General Assembly. The day is also known as Orange Day because the colour orange is worldly recognised by UN Women to symbolise a future without violence against women.
The date is meant to commemorate the Mirabal sisters, three political activists living in the Dominican Republic who fell victims of an attack by agents of the Military Intelligence Service on 25 November 1960. To celebrate the International Day for the Elimination of Violence Against Women, this year Eni adopted the butterfly as a symbol in memory of the Mirabal sisters, who went down in history as Las Mariposas (“the butterflies”). The name encrypts their role as activists, because they were as free as butterflies. The orange butterfly is also the symbol of Eni's internal communication campaign #IoConLei.