Technological innovation is bringing enormous changes, but other megatrends are transforming the world, redesigning the economic, financial and geopolitical landscape. These changes are powerful enough to revolutionize the very foundations of society and, in particular, the concept of work and relationships between people. We are witnessing an unprecedented flow of “economic migrants” from West to East in search of opportunities for growth and a better quality of life. The effect of this is that the United States and Europe, no longer exclusive poles of attraction, will compete with other continents to attract investment and young talent.
Economic and political transformations accompanied by profound demographic changes with a growth in the world population, a greater rate of urbanization and an increase in Millennials and Generation Z. The rate of urbanization will accelerate especially in countries with a more sustained population growth, such as in Africa and Asia. By 2015, according to United Nations estimates, the urban population will reach 72% of the total population globally, compared to 50% today. This increase in the migration to cities will require urban life to be redesigned using innovative technologies and solutions to make cities smart and sustainable. “Smart cities” of the future that will use cloud technology, mobile devices, Big Data analysis and social networks to optimize the offer of new generation services and promote low environmental impact solutions.