When talking about circular economy, the Ellen MacArthur Foundation, a UK-based registered charity organization, highlights what it calls "Re-Thinking Progress." A business model that explores how through a change in perspective, it contends that we can redesign the way our economy works by designing products that can be recycled, and powering the system with renewable energy. Creating a circular economy is now a critical practice that many corporations are exploring in response to countering the many challenges of climate change. From reducing plastic waste to finding ways to conserve natural resources, companies are working diligently to implement such operational strategies moving forward.
As the United Nations Framework Convention on Climate Change's Paris Agreement pushed many companies to adjust their operations and strategic thinking to align their businesses, major photography brands have begun to adopt this new approach to promote eco-friendly and sustainable initiatives to become more climate-responsible.