Eni has been placed second in the list for communication on institutional web sites by CSR.
This was the result from the CSR Online Awards 2008, the first analytic study of online communication of corporate social responsibility in Italy that evaluated how companies listed on the S&P/Mib40 share indexes communicate their strategies and social initiatives on their web sites. The study was made between September and October 2007 by Lundquist, the financial communications agency that is the Italian representative of the Swedish consultancy firm Hallvarsson & Halvarsson. The survey, which was carried out on a sample of 40 companies, used 66 analytical criteria to define the parameters for the evaluation based on a questionnaire given to a panel of around 80 CSR experts and which identified the information priorities of users online in terms of the content made available by the various sites and the presentation and tools made available to make the information usable to the public.
In this special list, Banca Monte dei Paschi di Siena came top, with 61.5 out of 100. Eni was second with 61 points, followed by Pirelli and Telecom Italia with 60 points. The average of points awarded was 31.4, a demonstration that in Italy the use of this communication tool for CSR purposes remains somewhat undeveloped.
The Eni portal, which has put the company among a limited group of companies that make an adequate communication response with regard to CSR, was indicated as the best in the use of interactive tools and the most balanced in terms of the relationship between the content and the container.
Last updated on 27/05/09