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The commercial “Eni30percento” wins the Areté prize

Recognition for Eni’s communication for respect for people, as well as for the environment

During the Forum on “Responsible Communications”, on 5 November the award ceremony took place at the Camera dei Deputati of the Italian parliament for the IV edition of the Areté prize that awarded the Eni campaign as “outright winner”.

A number of communications experts participated in the Forum, along with economists and institutional representatives, including the Italian minister of communications Paolo Gentiloni. 

During the debate, which focused particularly on issues related to communication aimed at younger generations, emphasis was put on advertising campaigns that aim not merely to sell the product and that do not adopt shocking language.

Companies and bodies can invest in credibility and aim to create awareness and culture, overturning, in the meanwhile, the “apocalyptic” approach, in the words of Umberto Eco, which sees communication only in terms of conditioning the public.

In this sense, this recognition for Eni is also a reward fro the efforts of individuals at the company who have always believed that the sustainability of economic activities is the necessary premise for healthy growth that is also compatible with the environment.

Attention to the needs of young people also has the objective of investing in the future, to transform episodes into stable trends, to guarantee progress that affects the population of the world, also through the promotion of a new approach to communication.

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Last updated on 13/10/09