In 2008, retail sales on the Italian network (8.81 mmtonnes) were up 190 ktonnes from 2007, or 2.2%, despite a decrease recorded in domestic consumption, mainly due to marketing activities ("Iperself" sales and fidelity programmes) that sustained market share growth from 29.2% to 30.6% .
Higher sales mainly regarded gasoil sales while gasoline sales registered a decrease.
 At December 31, 2008, Eni's retail network in Italy consisted of 4,409 service stations, 19 more than at December 31, 2007 (4,390 service stations), resulting from the positive balance of acquisitions/releases of lease concessions (32 units), the opening of new service stations (7 units), partly offset by the closing of service stations with low throughput (19 units) and the release of one service station under highway concession. Average throughput related to gasoline and gasoil (2,470 kliters) registered an increase of 26 kliters from 2007.
In 2008, fuel sales of the Blu line - high performance and low environmental impact fuel - declined due to sensitivity of demand to prices of these products in an environment of economic downturn and high fuel prices on average. Sales of BluDiesel and its reformulated version BluDieselTech amounted to 583 ktonnes (677 mmliters), declining by 152 ktonnes from 2007 and represented 10.6% of gasoil sales on Eni's retail network. At year end, service stations marketing BluDiesel totalled 4,095 units (4,065 in 2007) covering to approximately 93% of Eni's network.
Retail sales of BluSuper amounted to 78 ktonnes (91 mmliters) and decreased by 20 ktonnes from 2007 and covered 2.5% of gasoline sales on Eni's retail network.
At year end, service stations marketing BluSuper totalled 2,631 units (2,565 at December 31, 2007), covering approximately 60% of Eni's network.
Under the "You&Agip" promotional campaign, launched in March 2007 and lasting 3 years, at December 31, 2008, the number of customers that actively used the card in the period amounted to over about 4 million. The average number of cards active each month was over 3 million.
Volumes of fuel marketed under this initiative represented 46% of total volumes marketed on Eni's service stations joining the programme, and 44% of overall volumes marketed on Eni's network.

In 2008, Eni relaunched its "Iperself" promotional campaign, which provides a €0.06 discount per liter to customers purchasing fuel in self service stations during closing hours. Supported by other marketing activities this initiative allowed to achieve higher sales and a higher market share in retail marketing even in an environment characterized by a steep decline in domestic demand.
The Routex Multicard paying card is addressed to professional transport (transporters and car fleets) and provides users with services ranging from delayed payment to discounts on fuel prices, centralized invoicing, reports on consumption and distances covered, in addition to toll paying in highways.
In 2008 volumes bought with this card in Agip service stations represented approximately 13% of total sales in Italy and 12% in Europe.

Eni continued the development of its non oil retail activities aimed at promoting the development of its network in line with European standards, such as the diffusion of high-tech car care systems and services dedicated to customers. At year end three convenience stores were opened jointly with GS, a supermarket leader in Italy with the aim of experimenting new and innovative formats and qualifying Eni's commercial offer with greater visibility and higher quality standards.
Eni's retail network includes about 1,050 fast food and high quality commercial outlets both on ordinary and motorway service stations with a wide range of brands such as Pans & Co, McDonald's and AgipCafé . Eni also boasts the largest automated car-wash network in Italy, AgipWash, with approximately 800 high quality and fast service facilities.
The program for the upgrade of non oil activities includes a new format for AgipShops, to which the first 11 outlets were converted in 2008. Eni continued to upgrade bars to the AgipCafé standard, applied in 2008 to other 76 outlets, reaching a total of 460 affiliate cafés. A total of 50 existing car wash facilities has been upgraded to the new AgipWash standard.
In 2008 sales of non oil products and services amounted to €54 million (€51 million in 2007); operating profit represented approximately 65% of sales (55% in 2007).

In 2008 retail sales of refined products marketed in the rest of Europe (3.86 mmtonnes) was down 170 ktonnes from 2007, or 4.2%, mainly in the Iberian Peninsula, due to the disposal of downstream activities to Galp, and in Germany. These decreases were partly offset by higher sales in the Czech Republic, Hungary and Slovakia due to the purchase of assets made in the fourth quarter of 2007.
At December 31, 2008, Eni's retail network in the rest of Europe consisted of 1,547 units, a decrease of 503 units from December 31, 2007 (2,050 service stations).
The network evolution was as follows:

• divestment of 371 service stations in the Iberian Peninsula to Galp;
• a negative balance of acquisition/releases of leased service station was recorded (down 135 units), with positive changes in Hungary and Switzerland and negative ones in Germany;
• 17 low throughput service stations were closed;
• purchased 15 service stations;
• opened 5 new outlets. Average throughput (2,577 kliters) was substantially in line with 2007.

In 2008, sales volumes on wholesale markets in Italy (11.15 mmtonnes) were up 60 ktonnes from 2007, or 0.5%, reflecting mainly an increase in the bunkering market and gasoil sales.
Sales on wholesale markets in the rest of Europe (4.82 mmtonnes) increased 430 ktonnes, or 9.8%, mainly in the Czech Republic and Switzerland, while sales declined in Spain, Austria , France and Germany.
Supplies of feedstock to the petrochemical industry (1.70 mmtonnes) declined by 230 ktonnes due to declining demand.
Other sales (19.78 mmtonnes) increased by 0.26 mmtonnes, or 1.3%.