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2013 – Year of Italian Culture in the United States - Eni Corporate Ambassador

2013 – Year of Italian Culture in the United States - Eni Corporate AmbassadorThe Year of Italian culture in the United States officially gets underway on 12 December with an exhibition of Michelangelo’s renowned “David-Apollo‘ at the prestigious National Gallery of Art in Washington. The inauguration was attended by Italian Foreign Minister Giulio Terzi Sant'Agata, creator and promoter of the initiative, which also enjoys the patronage of the President of the Italian Republic, Giorgio Napolitano. Over the next 12 months, some of the most important political, cultural and scientific institutions of the two countries - around 70 American bodies are involved - will host over 180 events aimed at exhibiting Italian excellence in the fields of science, technology, art, music, theatre, literature, film and photography in over 40 American cities.

Today, as in the past, Michelangelo’s masterpiece is the testimony of the bonds that unite Italy and the United Stated. In fact, the sculpture was lent by the Italian government as a token of gratitude for postwar aid, and to reaffirm the friendship and cultural ties between the peoples of Italy and the United States. It was installed in time for President Harry Truman's inaugural reception, held at the Gallery on January 20, 1949. During the next 6 months, the Gallery had more than 791,000 visitors.

The Year of Italian Culture in the United States, represents a journey that will communicate and promote our Country, engage and enthuse Americans, strengthen the bonds that unite us and create new ones.

A journey that will reveal today’s Italy, its brilliance and its excellence anchored in the present and driven by an unparalleled past, it will present an Italy of innovation moving forward, engaged in projects and looking ahead.

The concept of 2013 as a showcase of Italian culture and what it means to the American public is an ideal opportunity to promote Italy as a whole in both the cultural thematics and the economic features of the Italian Brand.

In short, the approach is to strategically affirm the Italian system from the perspective of cultural economy, in other words, presenting culture not only in its traditional form of historical and artistic legacy, but as a dynamic asset that gives value to the whole system.

Research – Discovery – Innovation are the three guidelines underlying the initiatives planned: today’s excellences are our best resources and a point of compass for foreign investments.

Italian culture and identity in all the areas that have distinguished our tradition from past to present will be broadcast, displayed and explained: art, music, stage, landscaping and architectural heritage, cinema, literature, the sciences, design, fashion, food culture.

The initiative also envisions calling on coming generations with a series of events focused on new Italian talent that, alongside the legacy of our Masters, represent the Italy of the future and its excellences.

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Last updated on 12/12/12