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Case History Versalis

The new face of Eni’s Chemicals.
The Eni Group company that manages the production and marketing of chemical products (basic chemicals, styrenics, elastomers, polyethylene), has undergone a complete rebranding which involved the overall image of Polimeri Europa and led to a change in the name of the company to Versalis.
The new name, Versalis, is the result of the joint efforts of specialist consultants, and the views of customers and opinion leaders, as well as Eni management.
The aim is to become a market-oriented company, internationally recognised for the excellence of its technology, with a diversified portfolio and sustainable leadership.
The choice is intended to provide a concrete sign of a desire for change and renewal, marking a split with the past and overcoming the limitations of a name that had become too linked to Italy and Europe.
With the momentum towards a leadership position in Italy, and above all in Asia, the Middle East and Latin America, Versalis will have a really innovative and competitive approach to the business.

Press release